No New is Good News. Message & Delivery.

Anti drinking campaigns

I really like these designs, they make you think and ultimately consider your actions as a drinker!


Envelope Designs

photo lined envelope

Envelopes with a lil difference ..i like!

Packaging

I found these of lovelypackage.com
They are just simply little slices of creativeness; making the obvious with a difference.


Beer Mats

Why does it do that?

IFR and the Institute of Physics (IoP) recently collaborated on a ‘beer mat and sandwich bag’ campaign in Norwich - 50,000 beer mats and 75,000 bags were distributed to pubs and shops in the Norwich area posing questions which we wanted people to try and answer by doing experiments and feeding back to the IoP website, or via text to IoP. Instead of just giving out facts they ask a question such as ‘which way are the bubbles going in your drink, what’s the longest straw you can drink out of or how many times can you fold a paper bag?’

Brand:  Martini Citro
Brief:  To create a interlocking jigsaw.
Result: Mosaic created a set of four beer mats that fit together providing interest and entertainment  for customers.

Drink Driving Beer Mats

Anti Smoking Beer Mats

Fire Safety Beer Mats

Community Safety Beer Mats

I really really like this idea of using beermats to advertise. Although they could do with being a little more on the creative side!

Gary Austin

The idea of a mat that can also be used as a game intrigues me immensely! 

Postcards

Design Spot: Graham Jones

Postcards: Greyboard stock with cyan foil on front, black foil on reverse.

Business Cards: Foiled in Metallic Pink and Gloss Black on charcoal board.

Gig Poster: Printed in neon Pantone 805 on an old litho press.

Business Cards: Letterpressed in black on luxury matt board and beer mat board.

Real Life Story

Scarred for life by a drunk driver

Sandy, 22, was hit by a drunk driver whilst walking home one night. She tells TheSite.org what happened and how it affected her.

I spent the day with a friend in Brighton and I was walking back from the station at about 11pm. I was only about five or 10 minutes from my house when adrunk driver rode up the pavement in his car and hit me.

 It's very vague, all I remember is hearing the sound of the vehicle and feeling dizzy. I put my hand up to my head and realised I was bleeding. Fortunately I was able to phone the emergency services and say "I was just hit by a car. I think I need an ambulance."  By the time they asked me where I was I had no idea at all. I was feeling really confused and I was saying "I don't know, I don't know, just help me, please."

The driver didn't stop, he just drove off. He did come back however and pretended to be one of the people who had stopped to help. He asked one of the police officers if it was OK to go, but the policeman noticed his car was damaged and smelled alcohol on his breath, so he said "No, you're coming with us" and arrested him.

I was rushed to A&E. I had deep lacerations to my forehead which needed to be sewn up. They put the stitches in, but then my head just swelled up because my inner arteries had been cut.  They had to unstitch and restitch me three separate times. My left eye was so swollen and bruised that I couldn't see out of it. My right eye was nearly as bad and I could only see a little bit out of that side. I didn't want to look at myself in the mirror for a while because I was scared of what I was going to see. When I did, I just burst into tears because it looked horrible.

I've just recently had some surgery to my scar. It was really blue and the hospital said something had got into it and basically tattooed it. So they cut the scar out and then sewed it back together. I've lost a bit of movement in my right eyebrow, so if I try to raise my eyebrows only half of it moves. My friends don't notice any more, but to me it really stands out. It's a reminder. A reminder every day of what happened.

I suffered from a knee injury, on my left knee. I lost tone and some of my muscle. It's really painful. I get a clicky knee, because the joints still aren't fitting together properly. I used to do ballroom dancing and on the day of the accident I'd been to collect a dancing medal because I'd just done a competition. But I haven't danced since.

I still get a bit nervous walking on pavements, especially if a car goes quite fast past me. The sound just reminds me and I get a kind of flashback: I expect the car to hit me because it brings back the feelings of that night.

The driver was three times over the limit. That's just ridiculous, especially as he was that much older too. He wasn't a young driver. I thought he should have known better. I feel like asking him "Why? Why did you do it?" There's no reason why anyone should drink and drive. I hope he feels guilty. I hope that he's learned his lesson and that he'll tell people what happened and he won't let someone else make the same mistake.

People think "Oh, it won't happen to me." You might only have had a couple of pints, but it's not worth the guilt. It's not worth the guilt of hurting someone or, even worse, killing someone. I'll remember what happened to me for the rest of my life. I'm going to feel the upset that he's caused.


Using this story to raise awareness could be a good shout.