I have researched the infamous 'Candy King' pick 'n' mix brand and found their website extremely helpful in the accumulation of my research. One thing I have noticed about their website is the high use of colour; this seems to be a running theme with sweets, promotional material and their packaging.
Candy King
They categorise their sweets to help you easily find what you are looking for.
This is a simple yet fun website offering a variety of interactive opportunities.
In contrast, I thought i'd look at the Natural Confectionary Company as they pride themselves on producing sweets using natural ingredients so it will interesting to see how the website differs.
The Natural Confectionary Company
I am very fond of this website ...there is a lot to do, but it is also educational at the same time; I think this is due to their pride over the ingredients used within their products. I especially like the aesthetics used; the hand drawn mixed with the computerised works wonders!
Rowntrees
Just take a look how the TV Ads have changed over the years.....
Retro Tuck Shop
I really like the colouring and typefaces used in this design layout.
Cadbury
The Cadbury website proved very interesting with a balance of entertainment and factual statistics.
Jelly Belly
I was extremely fond of this website; I especially like the section demonstrating how you can mix the flavours up to create a new flavour. A little bit of promotion right there.
Love Hearts
This website was very bright a girly. It also didn't seem to interact with the audience as well as some of the others.
Other Sweet Treats....
These all seem to use colour as a primary factor in drawing in an audience; the aesthetics are of real key importance.
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