Thursday, 13 January 2011

Collection100 ....confectionary research4.

Sweets are predominantly aimed at children, so the use of interactive packaging is becoming more and more common. It almost seems to be a selling point as the sweets are not only consumed but the packaging can later be used for play.


Interactive Packaging




Tokyo's One Hundred Percent Chocolate




Considering I am producing a collection of 100 the use of the numbering on the packaging could come into play. The colours of all these bars togethers makes way for a visual feast, although on their own the packaging would seem quite simplisitc.




This demonstrates how the use of colour within packaging design can affect how the product is portrayed. This a major aspect to consider if I am to focus on packaging my product.


 Sakuma Confectionary Co.



The use of unusual packaging materials is one sure way to get those heads turning. The fact that the product is concealed also creates a sense of intrigue and almost mysteriousness about it.




This window display looks divine. The colours used in both the confectionary and the packaging make it appear classy and top end, although the 'Whoopie' itself is such a simplistic treat. 




Producing confectionary out of inedible materials could be an interesting investigation.

Pez





Pez is just one of those sweets that everyone has grown up with a loves, it is a novelty sweet. The simple use of a characterised head on a Pez filled tube from which the sweets come out of has created endless fun for many of us. I think it is to do with the fact that we can relate to these characters that we have seen on our screens and then in our very hands that has made this sweet such a success. 


Change 4 Life










I am intrigued by this idea of a spinning wheel to inform the viewer depending on their preferences. I could envisage this being used for confectionary in some way!

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