Design For Screen4.

Covent Garden Soup - Fresh journey from Digital Golem on Vimeo.

Fresh Fresh Fresh! I am loving the way in which this advert uses the natural environment in which the main product of their flavour is found and encasing it in a hand drawn carton; this gives the audience the sense that the product if fresh and uses 'real' ingredients. A very effective film.



Another example of kinetic type being used to sell a product through visual stimulation.



This McDonalds advert uses kinetic type to portray its 'Pound Saver Menu'. Colour seems incredibly important within this piece; the way in which the colours of the booklet contrast with the unsaturated hands creates attention, whilst it remains to stand by the colours of the brand throughout.



It is the filming of this advert which truly makes it what it is ...a success!